August 2020: Your Psychology and Your Money: Where Your Behavior and Investing Collide

with John Salter, PhD, CFP, AIFA

Do you know how much your basic, primitive hard-wiring of your brain impacts your investment and financial planning decisions? The hard-wiring keeps us breathing without focusing on it and keeps our bodies safe by avoiding risk. However, the same benefit we have from our brains keeping us safe through avoiding risk can be detrimental to investment decisions. Learn how our psychology impacts our financial decisions, unfortunately not always is a helpful way. You will be able to better understand your emotions about financial decisions and be able to make better decisions by recognizing the cognitive biases we all have simply by just being human.