Membership Toolkit

Membership is a team effort, and TMAA is here to support you in sustaining and growing your membership. In addition to the annual membership training for local membership teams offered via Zoom in August, check out these tools to enhance your local efforts during renewal season and throughout the year.

Please note the change for 2027: The TMA Alliance membership renewal cycle begins in October and ends March 1.

Membership Incentives

TMAA has funds available to support local alliances in efforts to recruit new members and retain current members. Chapters can request up to $1,500 annually for a membership event(s). TMAA staff will respond within three business days of your request.

Apply Here

TMAA Promotional Materials
TMAA Brochure – A brochure featuring the benefits of TMAA is available to local chapters at no cost. If you would like some brochures, email Tammy Wishard and include a shipping address, in addition to the number of copies you would like.

Dues Dollars at Work – This flyer outlines the many benefits of TMAA membership. It can help you respond to members’ questions about how their dues are used or is available to share with potential members.

Local Promotional Materials
TMAA also can help you produce a postcard or flyer to help spread the word about your local alliance. If you would like help producing a piece to advertise an event, encourage membership renewal, or promote your chapter, email Tammy Wishard.

Membership Dashboard


The TMAA Membership Dashboard is a tool to provide local alliance presidents and membership leaders easy access to membership data. This quick tutorial will help you get started. As a reminder, the dashboard is available only to those who need access to member data and who must request access from TMAA.

Automatic Dues Renewal
TMAA members can simplify their dues renewal process and ensure their dues never lapse by signing up for Automatic Dues Renewal. TMAA will automatically charge a credit card on file at the start of the membership renewal cycle each year (in October). Members can sign up for auto renewal when they renew their dues online. Here’s a flyer to share with local alliance members.

Membership Information Sheet  
The TMAA Membership Information Sheet provides easy reference to key membership dates, available member lists, and recruitment and retention resources to support your efforts throughout the membership renewal cycle.

2027 Membership Renewal Schedule

Week of Sept. 14: Email to alert members on auto-renewal of Oct. 2 charge
Oct. 6: First renewal email to regular members
Oct. 7: First renewal email to long-standing members 
Nov. 4: First mailing to non-renewed members (arrives in mailboxes 7-10 days later)
Jan. 12: Email to members who haven't renewed
Jan. 29: Mailing to members who haven't renewed (arrives in mailboxes 7-10 days later)
Feb. 11: Last chance email


Lapsed and Nonmember Outreach
Nov. 3: Email to lapsed members (2018-25)
Nov. 12: Letter to potential members
Jan. 19: Letter to lapsed members
Jan. 21: Postcard to potential members

Plus 1 Recognition
Continuing the Plus 1 tradition, TMAA members who recruit a Plus 1 member will receive a cool, new TMAA swag item at ALLMED. To qualify, members must recruit a first-time member or bring back a member who has not renewed their membership since 2024 or before. Any first-time or renewed members receive a welcome card and gift mailed to them from TMAA (mailings once a month). Other Plus 1 qualifiers: bringing a first-time attendee to First Tuesdays at the Capitol or ALLMED. 

Download Plus 1 Tracker

Member Recruitment and Retention Resources

Tips & Reminders

  • Have a list of county projects or events handy and be prepared to talk about them. As a member of TMAA and your local alliance, you are the best person to demonstrate how the alliance benefits you and your community. If you recently gave away bike helmets to children in your community, raised money for a medical student scholarship, or raised funds to benefit your community’s health, be sure to share.
  • Multiple “touches” may be needed before someone joins. It never hurts to reach out and invite someone to an event – be welcoming, thank them for coming, and introduce them to fellow alliance members whenever you get a chance.
  • Remember to follow up with potential and new members. Once they pay their dues, they need to feel valued.
  • Find ways to engage and involve new members. Consider asking them to serve in a specific role: “We are looking for some new members for our scholarship committee. Would you be willing to serve there?”